SMS Group

Case Study · Website & Branding · Kigali, Rwanda

ZuriRwanda

A bilingual Gulf investor portal bridging Arabic-speaking capital to Rwanda's fastest-growing real estate and business opportunities — designed Arabic-first, built to convert remote investors into active partners.

Rwanda2025LiveInvestment Portal
5
Pages live
2
Languages
100%
Client owns it
zurirwanda.com ↗
Click to visit → zurirwanda.com
Brief to live in weeks
Not months of back-and-forth. We agreed the scope, built it, and handed over a working result.
Price locked from day one
The invoice matches the quote. No scope creep surprises, no extra charges after go-live.
No monthly fees — ever
ZuriRwanda owns the deliverable outright. Source code included. No vendor lock-in.

The brief

ZuriRwanda needed a digital presence that could speak to Gulf-based investors in their own language and earn their trust without a face-to-face meeting. The brief: build an Arabic-first investor portal that communicates credibility, showcases real estate and business opportunities, and converts remote prospects into enquiries — without translating a generic English site.

Brand identity

Brand palette

Deep Navy
#1A3A6B
Gold
#F5A623
White
#FFFFFF
Light Gray
#F8F9FA

Typography

Headings
جسرك الرقمي للاستثمار
Body
We connect Gulf investors to Rwanda's fastest-growing opportunities.

Pages delivered

Homepage / الرئيسيةLIVE ↗
About / من نحنLIVE ↗
Services / خدماتLIVE ↗
Properties / العقاراتLIVE ↗
Contact / التواصلLIVE ↗

Design decisions

Arabic as the primary language
The site was designed in Arabic first — layout, copy, and hierarchy. English is a secondary layer, not the reverse. Gulf investors read a portal that was built for them, not translated for them.
Kigali skyline as trust signal
The hero backdrop is Kigali's actual skyline — not a stock photo. It answers the silent investor question 'is this real?' before they scroll past the fold.
Gold CTAs for premium context
Gold call-to-action buttons signal high-value investment context. The colour choice positions ZuriRwanda as a premium partner — not a generic listings platform.
WhatsApp as the conversion path
Gulf investors communicate on WhatsApp. The primary CTA routes directly to WhatsApp — removing friction for the most likely conversion path from the market we're targeting.

Why SMS Group

ZuriRwanda needed a team that understood both sides of the equation — Arabic-speaking investors and the Rwandan market. We designed, wrote, and built the portal as an Arabic-first experience, handled the bilingual copy in-house, and launched it without a single external subcontractor.

Built on

ReactAI-poweredBilingual RTLWhatsApp APISEO optimised
Live in production
zurirwanda.com
Homepage / الرئيسية · About / من نحن · Services / خدمات · Properties / العقارات · Contact / التواصل
Visit site ↗

Delivery model

Brief
Design
Build
Live

Brand + copy + development + Arabic localisation — one team, one fixed price.

What ZuriRwanda owns today

✓The full website — source code included
✓Brand identity & all design assets
✓All copy — Arabic and English
✓Domain + hosting setup done
✓No ongoing fees to SMS Group
Start a project →← All work

Out of respect for our client, specific traffic and conversion figures are not disclosed.

Ready to build something real?

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