SMS Group

Service · Identity systems built like software.

Brand Identity & Design

Logo, type, color, motion, and guidelines — designed as a system, documented for every team that touches your brand.

Scope

What's included

  • Brand strategy & positioning
  • Logo & wordmark design
  • Typography & color systems
  • Motion & sound principles
  • Full brand guidelines (PDF + Figma)
  • Launch collateral (deck, social kit, signage)

How we deliver

A focused, four-step engagement.

  1. 01

    Discovery

    Interviews, audit, and category map.

  2. 02

    Direction

    Two crafted directions — pick one.

  3. 03

    System

    Type, color, motion, components.

  4. 04

    Handoff

    Guidelines + working files. Yours to keep.

Ready to build something real?

A 30-minute call is the fastest way to know if we're the right team for what you're building.