About SMS Group
The studio that builds AI systems end-to-end.
SMS Group — Smart Modern Solutions — is an AI engineering studio based in Kigali, Rwanda. We work with companies and governments across East Africa and the Gulf to design, build, and ship AI systems, brands, web/software, and digital marketing.
Where we work
Kigali × Gulf.
From our base in Kigali, SMS Group delivers across East Africa, North Africa, and the Arabian Gulf. Bilingual by default — English and Arabic, LTR and RTL.
SMS Group is the parent brand and agency behind two sister businesses — ZuriRwanda, the Gulf investor bridge, and Tech2Go, our electronics repair business. One group, one team, three businesses.
What we do
Four practices. One studio.
Agents and automations that run real operations — not demos.
Identity systems that hold up everywhere, not just a logo file.
Dashboards, sites, and business software — full source handover.
Campaigns tied to outcomes, not impressions.
Principles
How we work — every project.
Engineering over theatre
We ship production systems, not slides. The work has to run.
Fixed price, signed spec
Scope and price are agreed before code is written. No surprises.
You own the code
Full source-code handover. No lock-in. No black boxes.
Outcomes, not mechanics
We talk about what we delivered. How it works stays with our clients.
Where we operate
Four offices. East Africa × Gulf.
Rwanda
Kigali
Sudan
Khartoum
Saudi Arabia
Al Dammam
Qatar
Doha
Recognised work
The first automated sanitizing gate made in Rwanda.
During COVID-19, SMS Group co-delivered Rwanda's first automated sanitizing gate with the Rwanda Biomedical Centre (RBC) and Rwanda's Ministry of Health — temperature screening, full-body sanitization, and data capture in a single hardware unit, designed and manufactured in-house.
Ready to build something real?
A 30-minute call is the fastest way to know if we're the right team for what you're building.