SMS Group

Case Study · Website & Branding · Kigali, Rwanda

Tech2Go Rwanda

A high-impact website for Rwanda's top microsoldering and device repair specialist — built to convert walk-ins into bookings and rank locally in search.

Rwanda2025LiveRepair & Tech
6
Pages live
2
Languages
100%
Client owns it
tech2go.rw ↗
Click to visit → tech2go.rw
Brief to live in weeks
Not months of back-and-forth. We agreed the scope, built it, and handed over a working result.
Price locked from day one
The invoice matches the quote. No scope creep surprises, no extra charges after go-live.
No monthly fees — ever
Tech2Go owns the deliverable outright. Source code included. No vendor lock-in.

The brief

Tech2Go Rwanda is Kigali's specialist for board-level microsoldering and device repair — a service most phone shops won't touch. They had the expertise but no digital presence to match it. The brief: build a website that communicates technical credibility, converts visitors into bookings, and works in English and Arabic for the Gulf-connected client base they were growing.

Brand identity

Brand palette

Tech Green
#39C946
Charcoal
#1A1A1A
White
#FFFFFF
Text
#333333

Typography

Headings
We Fix What Others
Body
Board-level diagnostics & device repair — done right.

Pages delivered

HomepageLIVE ↗
ServicesLIVE ↗
About UsLIVE ↗
ContactLIVE ↗
Arabic version (RTL)LIVE ↗

Design decisions

Green as trust signal
Tech green signals precision and go — the color of a successful repair. Stands out in a local market dominated by blue.
Stats above the fold
1,000+ repairs, 99% success, 100% retention — all visible before scrolling. Answers 'can I trust them?' without the visitor asking.
Arabic-first secondary
Full RTL Arabic version — not a translation, a proper layout flip. Targets the Gulf-connected and Arabic-speaking segment in Kigali.
WhatsApp-first CTA
Primary conversion path goes to WhatsApp — where the target audience already books everything. Form is secondary.

Why SMS Group

Tech2Go needed more than a website — they needed a brand that could compete with the big repair chains walking into Kigali. We handled identity, copywriting, development, and Arabic localisation under one roof. One brief, one team, one result.

Built on

ReactAI-poweredBilingual RTLWhatsApp APISEO optimised
Live in production
tech2go.rw
Homepage · Services · About Us · Blog · Contact · Arabic version (RTL)
Visit site ↗

Delivery model

Brief
Design
Build
Live

Brand + copy + development + Arabic localisation — one team, one fixed price.

What Tech2Go owns today

✓The full website — source code included
✓Brand identity & all design assets
✓All copy — English and Arabic
✓Domain + hosting setup done
✓No ongoing fees to SMS Group
Start a project →← All work

Out of respect for our client, specific traffic and conversion figures are not disclosed.

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